Neon Sign Source
Illuminating brands with custom neon and LED signs since 2019.
Overview
KC Loveless, the owner of Neon Sign Source, sought a platform that was easier to update with his latest projects and required branded video and photography to authentically tell his story. As KC’s portfolio grew, he needed a digital space that could keep pace with his evolving work. The limitations of his previous WordPress site were holding him back from showcasing his latest creations effectively.
Services
BrandingBrand strategy
Copywriting
Digital:Video Production
Photography
Website Design & Dev
Recognizing the limitations of KC’s WordPress site, we recommended switching to a new platform due to its ease of use and flexibility. To truly capture the essence of his craft, we organized a half-day shoot at his studio, documenting his neon sign-making process and ensuring the visuals reflected his artistry.
Approach
We executed the plan by building a new website on Squarespace, giving KC a straightforward, user-friendly tool to manage and showcase his work in real time. To complement the website, we produced high-quality visuals and videos that not only display his neon artistry but also convey his passion and skill to potential clients. This holistic approach ensured his digital presence was as vibrant as his creations.
Solution
KC now has a visually striking website that tells his story more effectively, complete with dynamic video and photography that amplify his unique personality and craftsmanship. Most importantly, he has full ownership over his digital presence, allowing him to update his portfolio and engage with customers in real-time.