Ferrari Kid
The Ferrari Kid is a non-profit organization that gives children battling cancer and other chronic illnesses a celebrity-like experience for a day, allowing them to put aside treatment and enjoy life in the fast lane.
Overview
Ferrari Kids, dedicated to providing celebrity treatment and unforgettable experiences for kids battling cancer and other chronic illnesses, sought our help to update the look and feel of their brand online. Manny wanted a more user-friendly website that he and his team could easily update with images and content.
Services
BrandingBrand strategy
Copywriting
Digital:Website Design & Dev
UX Strategy
Site Architecture
We started by evaluating the strengths and opportunities within their current website flow. This helped us understand what was working and where improvements were needed to enhance user experience and engagement.
Approach
We restructured the site architecture to streamline navigation, increased the volume of content for better organic SEO, and chose Squarespace as the platform for its ease of use and flexibility. Our team provided comprehensive services including design, website development, and content creation to ensure a cohesive and impactful online presence.
Solution
Results
The revamped website led to higher engagement, with more click-throughs and continued browsing by visitors, as well as a significant decrease in bounce rate. Ferrari Kids now has an optimized online platform that effectively showcases their mission and makes it easier for Manny and his team to update content.