Red Carpet Brawl
A dynamic fundraising event that merges boxing with philanthropy.
Overview
Leija Family Foundation, approached us seeking a trusted, creative partner to assist in fundraising efforts with their inaugural Red Carpet Brawl™, a charity boxing event. They aimed to elevate their image to appear polished and professional requiring marketing and production assets to achieve this goal.
Services
BrandingBrand strategy
Mission/vision/values
Naming
Brand positioning
Logo
Brand Campaigns
Graphic Design
Copywriting
Digital:Video
Motion Graphics
Photography
Website
Social Media
Activation:Physical Brand Activation
Product Launches
Event Production
Content Creation
Platform Management
The Leija Family Foundation (501 c(3)) sought to kickstart their fundraising effort with this flagship event, not only to raise money for their foundation, but to aid in raising money for each fighter’s charity of choice.
Approach
In response, we developed a comprehensive and cohesive branding strategy plus executed an awareness campaign to promote the cause and event throughout the city. Our efforts included event day planning to ensure a successful event for the foundation.
Solution
The results spoke volumes, with a quarter of a million dollars raised through the event. Additionally, our efforts generated significant social impressions, amplifying the foundation's message and reaching a wider audience.
Results
What's Next
Building on this success, the second RCB event is scheduled for January 2025, with ambitious goals to increase attendance and fundraising efforts. With our strategic approach and proven track record, we’re poised to help the Leija Family Foundation achieve even greater success in the future.
Leija Foundation
Jesse James Leija
Marc Solis
James Leija II
Dean Leija
Credits
Merch Media
Justin Nix Custom Printed Materials
Boeing Center at Tech Port Production Team